by Mike Relf
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by Mike Relf
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Let’s be honest—answering the phone is an art. Whether it’s a hot lead, a panicked customer, or some chancer trying to sell you “government-backed solar panels,” every call matters. But who handles them best? A live human with charm and wit? Or an AI agent that never sleeps, never sighs, and never mysteriously “drops” a call right before lunch?
AI wins on availability—it works 24/7, doesn’t need a coffee break, and won’t call in sick after a heavy weekend. Humans? Well, they need sleep, holidays, and occasionally “forget” to unmute when the caller sounds like trouble.
On accuracy, AI is ruthless. It remembers every detail, routes calls instantly, and never mishears “Can I speak to Mike?” as “Can I eat your bike?” But humans pick up on sarcasm, frustration, and that passive-aggressive tone customers love.
Then there’s personality. AI is unfailingly polite, never loses its patience, and doesn’t secretly roll its eyes. But it also won’t say, “Wrong department, but I’ll sort you out.” That’s where humans shine—they build rapport, add warmth, and know when someone just needs a bit of extra hand-holding.
So, who wins? Neither. It’s not AI vs. Humans—it’s AI + Humans.
✅ AI ensures every call is answered efficiently
✅ Humans step in when the conversation needs a real touch
✅ Together, they deliverflawless customer service—without the faff
At Norango, we’ve nailed this hybrid approach. Want to stop missing calls and start impressing customers? Let’s talk. 🚀
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